Establish the brief.
Establish the audience, campaign objective and channels.
DESIGN / SERVICE 12 OF 16
Campaign art directionOne strong idea. Many ways to express it.
We develop a creative direction that connects campaign visuals, messaging hierarchy and applications around a central idea.
Discuss this service
THE PURPOSEStart with
Start with
what matters.
A campaign needs to hold together across channels. A defined art direction gives each asset a clear relationship to the same creative thought.
A USEFUL STARTING POINT FOR
Product launches, seasonal campaigns, events and brand-awareness creative.
WHAT WE CAN CREATE
The deliverables.
- 01Creative concept and campaign visual territory
- 02Key visual and messaging hierarchy
- 03Design of agreed campaign applications
- 04Art direction notes for supporting production
The exact outputs, revisions, schedule and formats are agreed in your project scope before work begins.
HOW THE WORK TAKES SHAPEA considered path.
A considered path.
Room to collaborate.
Develop the direction.
Explore and select a creative concept.
Refine and deliver.
Develop the key visual and adapt it to the agreed formats.
BEFORE WE BEGINA few
A few
useful answers.
Are photography and video shoots included?
+
Shoot production, casting, locations and crew are separate unless specifically included. We can provide the agreed visual direction for a production team.
Do you manage paid advertising?
+
Media planning and paid campaign management sit with Aurevix Studio. Creative assets can be coordinated with its digital marketing work.
LET’S CREATE SOMETHING CONSIDEREDWhat’s your
What’s your
next chapter?
Tell us about your campaign art direction project, your goals and where you would like to begin.
admin@aurevixgroup.com Or talk to us on WhatsApp ↗Prefer a conversation? Book a call ↗AUREVIX CREATIVE / BRANDS WITH A POINT OF VIEW.
