Establish the brief.
Define the audience, naming brief and language constraints.
BRAND / SERVICE 02 OF 16
Brand naming & voiceFind the words that feel like you.
We explore names, tone of voice and a clear verbal direction so your brand has character before anyone sees its visual identity.
Discuss this service
THE PURPOSEStart with
Start with
what matters.
A name needs to fit the idea and work in everyday use. A consistent voice helps your website, packaging and campaigns sound like the same business.
A USEFUL STARTING POINT FOR
New ventures, product launches and brands that need a clearer verbal identity.
WHAT WE CAN CREATE
The deliverables.
- 01Naming territories and shortlisted directions
- 02Rationale and practical usage considerations
- 03Tone of voice principles and examples
- 04Tagline and core message exploration
The exact outputs, revisions, schedule and formats are agreed in your project scope before work begins.
HOW THE WORK TAKES SHAPEA considered path.
A considered path.
Room to collaborate.
Develop the direction.
Explore and discuss a focused shortlist of directions.
Refine and deliver.
Refine the chosen direction and examples of its voice.
BEFORE WE BEGINA few
A few
useful answers.
Do you provide trademark clearance?
+
Creative naming does not include legal clearance. Final names should be checked by a qualified trademark professional before adoption.
Can you work with our existing name?
+
Yes. We can focus on your tone of voice, tagline and messaging while keeping the existing name.
LET’S CREATE SOMETHING CONSIDEREDWhat’s your
What’s your
next chapter?
Tell us about your brand naming & voice project, your goals and where you would like to begin.
admin@aurevixgroup.com Or talk to us on WhatsApp ↗Prefer a conversation? Book a call ↗AUREVIX CREATIVE / BRANDS WITH A POINT OF VIEW.
